
The Story
Aveda Be Curly Advanced Intensive Curl Perfecting Masque (200ml) is an intensive treatment masque which has been formulated to condition, smooth, and add shine to curls, coils, and waves. Specially formulated for naturally fragile hair textures, it strengthens each strand with a plant protein-derived peptide while protecting against frizz in high humidity and enhancing definition. Silicone-free and deeply nourishing, the masque increases smoothness by up to 85% and leaves hair looking twice as shiny.
Kokum Seed Butter provides rich conditioning, detangling, and hydration, while 97% naturally derived ingredients deliver gentle, effective care. Finished with a refreshing citrus Pure-Fume™ aroma, featuring certified organic Lemon, Bergamot, Orange and other pure plant and flower essences, this masque revitalises hair and indulges the senses. Cruelty-free & vegan-friendly.
Directions of use:
- After shampooing, smooth through damp hair.
- Leave on 2-5 minutes.
- Rinse thoroughly.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Aveda Be Curly Advanced Intensive Curl Perfecting Masque (200ml) is an intensive treatment masque which has been formulated to condition, smooth, and add shine to curls, coils, and waves. Specially formulated for naturally fragile hair textures, it strengthens each strand with a plant protein-derived peptide while protecting against frizz in high humidity and enhancing definition. Silicone-free and deeply nourishing, the masque increases smoothness by up to 85% and leaves hair looking twice as shiny.
Kokum Seed Butter provides rich conditioning, detangling, and hydration, while 97% naturally derived ingredients deliver gentle, effective care. Finished with a refreshing citrus Pure-Fume™ aroma, featuring certified organic Lemon, Bergamot, Orange and other pure plant and flower essences, this masque revitalises hair and indulges the senses. Cruelty-free & vegan-friendly.
Directions of use:
- After shampooing, smooth through damp hair.
- Leave on 2-5 minutes.
- Rinse thoroughly.























