L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Smooth Transformer Hair Treatment 250ml

L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Smooth Transformer Hair Treatment (250ml) is a professional smoothing treatment designed to reshape and smooth the hair fibre while delivering long-lasting frizz control. Formulated with Keratin-Alpha shapers and Amino Acids, the treatment works at the keratin level to help improve hair discipline and transform the look and feel of frizz-prone hair. With continued use, it helps reprogram hair for up to 2 weeks of frizz control¹ while leaving hair smoother, shinier and easier to style.

The advanced formula targets unwanted volume and improves hair manageability, delivering visible smoothing results while helping protect the hair fibre. After 4 uses, the treatment helps reset hair discipline¹ at the Keratin Alpha level for a complete fibre transformation, improving smoothness and styling efficiency. It also boosts shine, leaving hair visibly glossier and more polished.

Key Benefits:

• Helps reprogram hair for up to 2 weeks of frizz control¹.
• Up to 5x smoother hair and 2x less frizz².
• Helps control unwanted volume for easier daily styling.
• Supports styling routines that take half the time³.
• Helps reset hair discipline at the Keratin Alpha level for fibre transformation.
• Provides up to +77% instant shine.
• Women report smoother hair and faster styling results with continued use.

Claims:

• ¹Instrumental test after 4 uses of Smooth Transformer.
• ²Instrumental test after routine use 4 times of Shampoo + Smooth Transformer + Leave-on.
• ³Consumer test on 68 participants, 1 application per week for 4 weeks. Based on a 15-day break observation.
• Instrumental and consumer tests.
• Instrumental test after one use of Smooth Transformer.
• Consumer test on 67 participants after 4 uses of Smooth Transformer.

Directions of use:

• Use once a week after shampooing.
• Shake well before use.
• Section hair into two parts and apply evenly from lengths to ends.
• Use approximately 30-50g depending on hair thickness and length.
• Leave on for 10-15 minutes, then rinse thoroughly.
• Alternate with the Keratin Alpha Sleek Hair Mask on other wash days.
• Finish the routine with Keratin Alpha Sleek Serum.